Don’t Settle. Let Them Know Who You Are at First Glance.
You have innovative products your customers need and want.
You have worked hard to build a brand that will resonate with them.
You have a marketing strategy that all but ensures a competitive advantage.
So why would you settle for just another stock photo to use on your website or anywhere else in your marketing collateral?
“When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.” (source)
What an impact! The right imagery can make the difference between a customer recognizing and remembering your brand or forgetting all about it.
You must remember: the most significant challenge in the creation of brand identity in the pet industry is the thousands of adorable, furry faces you’re competing against. Because of this, creating a visual identity for a pet product brand that stands out and resonates is HARD, but it can be done.
Contact us to find out how we have worked with our clients to build unique brands, and how we’ve pulled photography into their visual identity in a way that avoids looking like more stock photography!
Or download our photography portfolio!
Wanting more? Here are a couple more posts that may interest you: