Unique Selling Propositions
Brand Essence & Keywords
Voice & Tone
Sales & Marketing Collateral
Logo & Font Usage Guidelines
The development of a unique brand strategy and visual identity allowed PAW5 to enter a cluttered category with a strong competitive edge.
In today’s cluttered pet product marketplace, the words and visuals you use are vital to the ongoing success of your brand.
The value you offer consumers is unique and so is your brand. It deserves better than the stock photography every other pet brand is using. Be different. Different is good.